Drink

EVENT SCHEDULE
 

9am to 10:30am — Vendor Load-In
11am - 3pm — Taste of Napa Event
3pm - 4pm — Vendor Strike

PARTICIPATION BENEFITS
 

• Recognition on Festival Napa Valley's website, eblasts, and social media, reaching over 100,000 people.
• Inclusion in the Festival's annual magazine, Crescendo, distributed to 50,000 households and businesses (must confirm participation by February 28, 2025 to be included).
• Inclusion in the Taste of Napa Passport, an interactive event guide distributed to all Taste attendees.
• Complimentary General Admission passes to a 2025 Festival Napa Valley Summer Season concert.

BEVERAGE PARTNERS ARE ASKED TO PROVIDE
 

• Product to pour at the event. We recommend 3 to 4 cases.
• Donation of 2 to 4 additional cases to Festival Napa Valley. This donation is in lieu of a registration fee and is separate from the product being poured at the event. Your donation will be used for promotions and gifts to participating artists and celebrities. This is an opportunity to support Festival Napa Valley, while introducing your product to trendsetters and opinion leaders.
• Tabletop menu sign and decor
• Wine / chilling bucket (optional, Festival Napa Valley will provide ice)
• Wine / bottle opener
• Marketing materials to put out on your table day of event
• Representative to pour and serve at the event (please no more than 2 representatives). Vintners or winemakers are highly recommended and are required for those pouring in the Reserve Salon.
• Copy of Responsible Beverage Certificate / TIPS certificate. The local police department and the California Department of Alcohol Beverage Control require all persons serving alcohol to have this training.

FESTIVAL NAPA VALLEY TO PROVIDE
 

• 6-foot table with linen
• 8.5”x11” framed signage including your business name and logo
• Umbrellas for shade
• Ice
• Festival Napa Valley branded napkins
• Water
• Go-vinos
• Crew credentials
• Stamps for Passport
• Wine dump buckets

DUE DATES FOR 2025 TASTE OF NAPA PARTICIPATION
 

• February 28 — Deadline to register and be featured in Crescendo Magazine
• March 1 — Announcement and tickets go on sale
• April 15 — Delivery deadline for in-kind donations to Festival Napa Valley *
• June 15 — Deadline to submit Responsible Beverage / TIPS Certificates and requests for ice and electricity

* Arrangements may be made to pick up donation upon request

ADDITIONAL INFORMATION
 

If you are interested in other ways to participate in Festival Napa Valley, please contact Partnership Manager, Bonnie Cullen.